This is where brand architecture comes into play title. It’s the plan, the blueprint, a way of harmonising everything that you do in connection with your label. There are lots of aspects to it. The building blocks. They form a set of guidelines to follow when making decisions. It influences everything you do – products and production methods, design and styling, marketing initiatives and target audience. The underlying purpose is to ensure a consistent approach to your business. It’s there to help win customers and increase the chances of keeping them. Although proven to be incredibly effective, it’s surprising how few companies, big or small, compile this type of document. T-shirt printing is only one area where it can be useful. A well-conceived and coherent brand DNA can make a huge difference to the success of your new range of printed clothing or custom merchandise, but it’s helpful in all sorts of situations. No sweat if you don’t have one and hadn’t envisioned needing such a thing to get a few tees printed. You can print t-shirts without one, but it doesn’t hurt to ponder what the real professionals do. Printing t-shirts and brand architecture work can well together.
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Neutral Certified Responsibility want their clothing to be okay for everyone – the planet title. the producers and the folk who wear it – and that approach certainly includes their polo shirts. The stylish ladies O22980 classic shirt looks good, is slightly fitted at the waist, and is made from 100% organic Fairtrade cotton. Lots of colours to choose from and Ecolabel certified for environmental excellence. Naturally, there is also a men’s option in the Neutral Certified range of polo shirts. The O20080 Classic polo has the traditional pique knit and a very respectable 235 g/m² weight. It shares the same wide variety of shades and ethical endorsements as the women’s classic polo shirt. The cut is equally stylish with slightly fitted shoulders and tailored sleeves. Russell have been making clothes since 1902 and are a hugely respected imprint clothing brand. Their men’s 508M organic polo shirt also warrants some respect and merits a spot on the 2020 best polo shirts for printing and embroidery list. It ticks lots of boxes with high scores for sustainability, quality, fit and printability. GOTS certified, label free and a nice smooth surface for superior print results.
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