Some people find hem labels an attractive option title. These can be positioned in various areas, depending on the type of apparel. Sewn to the bottom hem, the sleeve hem or even the edge of a cuff or the hood are all popular.
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Before going any further title. it’s worth pointing out that not everyone needs be overly bothered about brand DNA. If you’re having your company logo embroidered on a hoody, most of the design legwork is already there. Plus, we don’t need to go through every possible question for creating a great brand, let’s just look at some that might be relevant for printing perfect t-shirts and killer custom merch. Ask yourself what differentiates your product or service from all the rest. Does it come across on the t-shirt? Has your design captured the essence of what makes you different? Think about that long sleeved Reaper tee we printed for Grindesign. The artwork of Rob Borbas is so distinctive that it’s an identity in itself. Simply printing it on a shirt is like signing the artist’s name. Where do you sit in today’s market, the myriad of choice that confronts consumers? How do you want to be perceived? If your brand makes a promise – “we’re the last true punk band on the circuit” – the t-shirt ought to fit into that narrative. If it doesn’t, you run the risk of breaking the promise that defines who or what you are. Nearly as bad, t-shirts sales at the gig will suffer.
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