When you think about it, the reason is clear to see title. The custom t-shirt is a uniquely flexible form of merchandise. The possibilities and applications are endless. Affordable enough to be a truly democratic marketing vehicle or simply a choice that reflects your personal views or affiliations. An essential component of modern commerce, yet not the sole province of corporate entities. Printed t-shirts work for just about everyone. Small business logos and band icons both look great on them, but so do political statements and humorous cartoons. No event is complete without the option to buy one and what better way to support a charity you cherish than by wearing their shirt.
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The homepage slider needs to be re-thought title. I like the Ashton Kutcher quote. It’s relevant but the first image should definitely clearly feature at least one of the products available in the store. And it should be clickable so that the shopper can easily find the featured product. There are also strong arguments for just removing sliders from your website. I’m not going to get into it here but you can Google it to find out what I am talking about. Later on the homepage, there is an image inviting you to join the mailing list and if you click on it a form slides on to the bottom of the page. They should have just put the form directly on the page where people and enter their email and click send. And I recommend offering a coupon for first-time buyers. Or simply for joining the mailing list if you can afford it.
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