This may be established if you’re an existing business title. It may still be subject to interpretation when you’re a start-up or young company. Think about what you’re called and the colours that tie in with that. How any symbols or logos fit into the mix. Do they come together to conjure the image you need to convey? All of it needs to be comfortable with your branded merchandise. These may sound like the same thing, but there are definite differences. Character can be seen in terms of values. Are you environmentally aware and active? If so it may not have a bearing on what’s printed, but it will affect your choice of base garment. Sustainably sourced, ethically sound, organic or recycled t-shirts are where you should be. Personality can be viewed as tone. Maybe how you come across on social media. Formal or informal, studiously serious or always ready to smile. Sometimes both.
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Merchandising your brand has become common practice title. It’s an acknowledged part of modern business. If your brand is popular enough to create demand, it makes sense to fulfil that demand. People love what you do and want to endorse you. If someone buys your beer, they may also want to buy your t-shirts or hoodies. Good is good in any format. We all strive for that. Creating a product or offering a service that is recognised as excellent. In every walk of life, you get back what you put in. For outstanding beer, you need fantastic ideas, the finest ingredients and an unflagging commitment to quality and innovation. Beavertown have the same attitude to their apparel and accessories. Great graphics expertly printed and embroidered onto top quality blank products. Driven by an outlook that embraces the original and inventive, and is constantly looking for better ways of doing things. As they say, drink fresh, look fresh.
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